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Industry: FMCG

"IKEA is the world renown multinational company specialized in trade with home furnishings. The company was founded in Sweden by Ingvar Kamprad in 1943 supervised by the Dutch foundation Stichting Ingka Foundation.

Currently "IKEA has 200 stores in 37 countries. The company has a range of about 10 000 products. The largest part of the turnover is, however, not the furniture, goods, but accessories. Only 40 percent of profits "IKEA" due to the furniture.
The company will enter recently  the market in Bulgaria through its Greek franchise company Fourlis.The Bulgarian store of the Swedish furniture chain will run in the beginning of 2010 year.

The consultancy team of created a marketing concept, with the aim of presenting the products from IKEA. As a result we created a game through a Flash technology, presenting the benefits of using energy saving products.

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